Target Segment Roadmaps for New Products and Services
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Last Updated: 2023-06-23
Tämä kysely on suljettu.
Jokainen koodirivi on lisää ylläpidettävää: tunnetko työmaasi?
Koodikatselmointi on vakuutus yrityksen teknologian tilasta. Se parantaa ohjelmiston ylläpidettävyyttä, tehokkuutta, luotettavuutta ja turvallisuutta. Koodikatselmointi on siis mahdollisuus tunnistaa niitä kuuluisia matalalla roikkuvia hedelmiä – ja poimia ne talteen.
Koodikatselmointia tarvitaan, kun ei tiedetä, millainen on koodikannan tila. Tällaisia tapauksia ovat esimerkiksi:
– Firmojen yhdistyminen ja teknologioiden yhteensovittaminen.
– Järjestelmän periminen toiselta toimijalta.
– Näkemys ja hallinta järjestelmästä on päässyt rapautumaan.
– Kriittisen toimittajan tai asiantuntijan menetys.
– Järjestelmä halutaan pilveen, muttei tiedetä, onko se taloudellisesti fiksua.
– Halutaan löytää parempia tapoja vastata asiakkaiden tai loppukäyttäjien tarpeisiin.
– Kaivataan ulkopuolisia näkemyksiä, ideoita, tukea ja osaamista.
Rakettitieteen koodikatselmoinnissa arvioidaan asiakkaan alkuperäistä ohjelmistoa ja teknologia-alustaa.
Raketin arkkitehti selvittää asiakkaan kanssa järjestelmän riskit ja kehityspotentiaalin yhtäältä porautuen yksityiskohtiin, toisaalta tarkastellen kokonaisuutta, arkkitehtuuria ja elinkaarikysymyksiä – unohtamatta liiketoiminnallisia kysymyksiä.
Koodikatselmoinnin hinta vain 5 000 € + alv.
Koodikatselmoinnin tavoitteena ei ole käydä läpi kaikkea mahdollista, vaan selvittää vastaukset liiketoiminnan kriittisimpiin kysymyksiin.
Tyypillisesti katselmoiniti etenee näin:
3. havaintojen kirjaaminen,
4. havaintojen tarkastelu ja
5. GOTO 1.
Useimmissa tapauksissa edetään viikon sykleissä. Rauhallinen rytmitys on tärkeää, jotta asiakkaalla on mahdollisuus reagoida huomioihin ja ohjata kysymyksenasettelua.
Havainnot ja toimenpide-ehdotukset dokumentoidaan jatkuvasti eikä vasta erillisessä loppuraportissa.
Asiakas hyödyntää tulokset yksin tai valitsemansa kumppanin kanssa, mahdollisia muutostöitä ei ole pakko ostaa juuri Raketilta.
Steve Blank’s “Customer Development” methodology is a process for building successful startups that focuses on understanding and engaging with customers from the very beginning of the startup’s development.
The Customer Development methodology emphasizes the importance of customer feedback and engagement throughout the startup’s development, with the goal of continuously iterating and improving the product or service based on customer needs. By focusing on customers from the beginning, startups can increase their chances of success and build sustainable businesses.
Customer Discovery: In this step, the startup identifies its target customers and conducts market research to understand their needs and pain points.
Customer Validation: In this step, the startup validates its business model by acquiring its first paying customers and refining its value proposition.
Customer Creation: In this step, the startup focuses on scaling its customer base and growing its business by refining its sales and marketing processes.
Company Building: In this final step, the startup focuses on optimizing its operations, building a strong culture, and securing funding or investment to fuel growth and expansion.
Steve Blank’s Customer Development methodology emphasizes the importance of validating hypotheses about customers, their problems, and the market before fully developing a product. The Customer Discovery phase is one of the key components of this methodology. It involves several critical activities:
Problem Exploration: In this phase, you aim to deeply understand the pain points, needs, and challenges your potential customers are facing. You engage in conversations, surveys, and observations to identify the real problems worth solving.
Solution Hypothesis: Once you have a clear understanding of the problems, you develop a preliminary solution hypothesis. This involves outlining potential product features or solutions that could address the identified customer problems.
Customer Interviews: Customer Discovery involves conducting one-on-one interviews with potential customers to validate your problem assumptions and solution hypotheses. These interviews are open-ended discussions aimed at learning more about the customers’ pain points, needs, and preferences.
Iterative Feedback: During the interviews, you seek feedback from customers on your proposed solutions. This feedback loop helps you refine your understanding of the problems and adjust your solution hypotheses based on real customer insights.
Validation and Learning: The goal of Customer Discovery is to validate or invalidate your assumptions. You gather insights that allow you to refine your product concept and align it more closely with the actual needs and preferences of your target customers.
Pivot or Persevere: Based on the feedback and validation results, you decide whether to pivot (make significant changes to your product concept) or persevere (continue refining and developing your current approach).
Customer Segmentation: Through Customer Discovery, you may identify different customer segments with varying needs. This helps you tailor your product and marketing strategies for different groups.
Avoiding “Build First” Mistake: The methodology emphasizes avoiding the mistake of building a full product before thoroughly understanding customer needs. Instead, you validate your assumptions early to avoid wasted resources and efforts.
In essence, Customer Discovery is a systematic process of interacting with potential customers to validate assumptions and gather insights that guide the development of a product that truly addresses customer needs. It helps reduce the risk of creating products that nobody wants and ensures that your product is aligned with market demand.
In Steve Blank’s Customer Development methodology, the Customer Validation phase is the next step after Customer Discovery. It focuses on testing and validating your product hypotheses with a larger audience to ensure that you are building a product that meets customer needs and has market demand. Here are the key components of the Customer Validation phase:
Build Prototypes: Based on the insights gained during the Customer Discovery phase, you create prototypes or early versions of your product. These prototypes don’t need to be fully functional; they serve to showcase the core value proposition and features.
Identify Early Adopters: Early adopters are individuals or businesses who are willing to try out new products and provide feedback. In this phase, you target this specific group who are more likely to embrace innovative solutions.
Customer Feedback Loops: Engage with your early adopters to gather feedback on your prototype. This involves letting them use the product, observing their interactions, and collecting their insights and suggestions.
Iterate and Improve: Use the feedback received from early adopters to iterate and refine your product. This might involve making adjustments to features, user experience, and other aspects based on real-world usage and customer preferences.
Pricing Validation: During Customer Validation, you can also test different pricing models and gather feedback on how potential customers perceive the value of your product relative to its cost.
Market Fit Testing: The goal of this phase is to achieve “product-market fit,” where your product resonates with the target audience and effectively addresses their needs. By validating your product with a larger audience, you can ensure that there is demand and interest in what you’re offering.
Sales and Marketing Validation: This phase is also an opportunity to test your sales and marketing strategies. How you position and communicate your product’s value to customers is crucial, and Customer Validation helps refine these aspects.
Data-Driven Decision Making: Throughout this phase, you collect data on user behavior, feedback, and engagement. This data drives your decisions, ensuring that improvements and adjustments are based on real insights rather than assumptions.
Scaling Strategy: As you validate your product with a broader audience and refine it based on feedback, you can start developing strategies for scaling your product and growing your customer base.
In essence, the Customer Validation phase is about refining your product concept based on real-world feedback and data from early adopters. It’s a critical step in the development process to ensure that your product aligns with customer needs, has market demand, and is positioned for successful growth.
I specialize in helping startups build a solid foundation for future growth and investment opportunities. By fine-tuning your startup, we’ll ensure you’re well-prepared to impress customers and investors alike.
Acquiring initial customers can be a significant milestone for startups. With my guidance, we’ll devise effective strategies to attract and engage your target audience, securing those crucial first reference customers.
I assist in identifying and resolving any gaps or challenges your startup may face. By supplementing the missing pieces, we ensure a strong foundation for growth and minimize potential roadblocks.
I provide expert advice on implementing essential processes that drive customer-centricity. From product development to marketing strategies, I’ll advise you how to establish the necessary frameworks for success.
As a leader in this field, I guide and facilitate customer discovery and validation projects. Together, we’ll identify and understand your target market, uncover valuable insights, and validate your business ideas with selected customers before you are investing to the development of the product.
A customer discovery and validation projects helps investors minimize the risk of their investments being wasted on products or services that don’t resonate with the market. By actively involving customers in the development process, startups can validate their ideas, iterate based on feedback, and ensure that the product or service meets customers’ needs. This reduces the chances of investing in ventures with low market viability and increases the likelihood of a positive return on investment.
Customer development significantly improves the chances of a startup’s success. By involving potential customers early on, startups can gather insights that guide product development, marketing strategies, and business models. This customer-centric approach enhances the startup’s ability to create offerings that align with market demand, resulting in higher customer adoption rates and revenue potential. Investors benefit from a higher likelihood of achieving their desired returns and maximizing the overall success of their startup portfolio.
Through the customer development project, co-founders learn valuable skills how to do professional business development. They gain firsthand experience in engaging with customers, understanding their pain points, and fine-tuning their value proposition. This professional development enhances their ability to navigate the market, identify opportunities, and make strategic as well as daily business decisions. Investors can be confident in the capabilities of the co-founders, knowing that they have acquired essential skills that contribute to the startup’s growth and long-term success.
Customer development expedites a startup’s readiness for subsequent investment rounds. By actively engaging with customers and validating the business model, startups can demonstrate market traction, customer interest, and revenue potential. This positions them favorably for follow-on funding, allowing investors to consider additional investment with a higher level of confidence. The shorter time frame to secure subsequent funding enables faster scaling and growth opportunities for the startup, benefiting both the startup and its investors.
By engaging in customer development, startups can gather valuable insights and feedback directly from potential customers early on. This helps them avoid investing time, money, and resources into building products or features that may not meet customers’ needs or preferences. By validating ideas and iterating based on customer feedback, startups can reduce the risk of developing products that don’t resonate with the market when it is launched.
Through customer development, startups have the opportunity to test and validate their business model assumptions. By interacting with potential customers and understanding their pain points, preferences, and willingness to pay, startups can refine their business model accordingly. This ensures that the startup’s value proposition, revenue streams, and cost structure align with customers’ needs and expectations, increasing the chances of success.
Customer development allows startups to identify and target specific customer segments more effectively. By actively engaging with potential customers, startups can tailor their products, marketing messages, and customer acquisition strategies to appeal to the selected target segment. This increases the likelihood of attracting early adopters and securing the first customers, providing a solid foundation for growth.
Engaging in customer development demonstrates a startup’s commitment to understanding and addressing customers’ needs. By gathering data and evidence of customer validation, startups can showcase their market knowledge, customer traction, and potential for growth to potential investors. This positions the startup as a more attractive investment opportunity and increases the likelihood of securing funding to support scaling efforts.