In the fast-paced world of startups and product innovations, customer development plays a crucial role in ensuring success. However, navigating the complexities of understanding customer needs while simultaneously driving business growth can be challenging. This is where Mika steps in to provide invaluable support. In this article, we will explore why collaborating with him can be a game-changer for your innovation or company.

Experience and Insights

Mika’s extensive experience in developing startups sets him apart as a reliable partner. As a co-founder of several ventures, he has weathered the highs and lows of entrepreneurial journeys. In his first startup, he witnessed exponential growth from a three-person team to a workforce of 130 employees. However, he also faced the difficult task of downsizing, having to let go of 40 people. This firsthand experience gives him a unique perspective and a deep understanding of the challenges entrepreneurs face.

Leveraging Global Expertise

Furthermore, he has worked with many international customers such as Nokia, DaimlerChrysler, Telefonica, Orange UK, and Nepa, gaining exposure to diverse industries and markets. His expertise spans consumer business, e-commerce platforms, media content, technology driven business and B2B services. This breadth of knowledge allows him to adapt his approach to various sectors and tailor customer development strategies accordingly.

Tailored Solutions for Unique Ventures

Every startup and product innovation is unique, requiring customized approaches to ensure success. Mika recognizes this fundamental aspect and emphasizes the importance of aligning the product with the needs and expectations of both the startup and its customers. By working alongside him, you can benefit from his ability to identify and implement strategies that resonate with your target audience.

The Value of External Perspective

While it is possible to conduct customer development internally, entrepreneurs often find themselves in a time-pressed environment, juggling multiple responsibilities. In such situations, maintaining focus on customers’ needs can become challenging. This is where an external perspective becomes invaluable. Mika’s expertise allows him to guide entrepreneurs through the customer development process efficiently and professionally, enabling them to achieve results faster.

Avoiding Time Wastage

One common pitfall for startups is investing time and resources in activities that do not align with customers’ needs. Mika understands the importance of avoiding such wastage because he has done the same failure by himself many times. By collaborating with him, you can streamline your efforts and ensure that every step taken is focused on delivering value to your customers. This focused approach can significantly accelerate your journey towards success.


In the dynamic landscape of startups and product innovations, customer development is a critical aspect that can make or break your venture. Collaborating with an experienced professional like Mika can provide you with the edge you need to navigate the challenges effectively. With his wealth of experience, tailored solutions, and keen focus on customer needs, he can help you achieve remarkable results. Embrace the opportunity to work with him and unlock the potential of your innovation.

“Let’s Create the Better Future Together.”

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