I was listening Fail n’ Grow podcast and wanted to share this podcast as a highly engaging one.
Andreas (co-founder, Quinyx) shared their most significant success story, which involved shifting from a broader target segment, a common practice in companies, to a more precise one. Interestingly, while they found initial success in Sweden, a smaller market, they faced challenges in Germany and the U.S. until they honed in on a narrower segment.
This approach appears to be pivotal. It suggests that defining your manageable target segment should be done before product development. By doing so, you can concentrate your efforts on tailoring the product to serve this more precise segment, ultimately expediting your go-to-market strategy. This is easy to say and hard to do. You can listen to this part of the podcast below, starting at 14:50.
